APPEAL TO THE MASSES, DISPEL THE MYTHS: ARMY MARKETING

Every year the U.S. Army seeks out 125,000 to 140,000 new recruits to maintain the desired end strength and capability of the force. In order to do that the Army Enterprise Marketing Office has to craft a message that appeals to a broad audience across the shrinking qualified U.S. population. All the while the Army has to compete with the Navy, the Air Force, the Marines and now the Space Force also trying to attract the most qualified recruits from the U.S. citizenry. A BETTER PEACE welcomes Matt Lawrence and John Horning to the virtual studio to discuss the myths and challenges Army marketing has to contend with. They join podcast editor Ron Granieri to look at what it takes to create a message campaign that entices high quality personnel and dispel the myth that the Army is “the bureaucratic meat grinder of the underprivileged.”