A SMARTER WAY TO RECRUIT AND RETAIN

“Be All You Can Be”, “Army of One”, “Army Strong” these are just a few of the most recent slogans used by the U.S. Army Recruiting Command in the last 40 years. The first remained in place for over 20 years. The last was 12 years running. But if the Army is going to meet […]

LOSING THE STRATEGIC “BATTLE” AGAINST THE PRC (BUT NOT THE “WAR”): PT II – TALENT MANAGEMENT

U.S. military culture revolves around the ‘cult of command.’ (In Part I of this two-part series, Hugh Harsono suggested the U.S. military loosen its “inflexibility” as to what it deems a “conflict domain” — and that the Department of Defense [DoD] also deepen its understanding of three specific emerging conflict domains: energy, telecommunications, and cyber. […]

THE FEW, THE PROUD, THE LAST: MARINE CORPS RECRUITING AND GAMING IN A COVID-19 WORLD

And although the Army was down 5,500 recruiting contracts in April, it appears to have had significant success with its efforts in—wait for it—video games. COVID-19 has wreaked havoc on U.S. military recruiting. In March 2020, the Army shuttered its recruiting stations across the country, moving all efforts online. Since then, the Army has resumed […]

OPTIMIZING ARMY RECRUITING

Better Army recruiting will yield a healthier force structure Recruiting is critical for sustaining the All-Volunteer Force. Under U.S. Federal Code Title 10, each service performs its own recruiting function. Unlike the Air Force and the Navy, who measure themselves based on their numbers of platforms, the Army measures itself on its end strength, both […]